Electra Business

PRODUCT
A solution for professionnals to take control over their EV charging experience and optimize their utilization
Audience: Fleet managers of EV parks

PrD OWNERSHIP in collaboration with PrM
Re-branding / User Research / Market research / Ideation / Protyping / Testing / Handoff

KEY MILESTONES
Rebranding: live since 05/2024
Product utilisation rate: 90% of all B2B users
Key feature shipping: 6 since 12/2023

Re-branding

An identity that speaks to the heart of Electra's professional audience
Evoking values that foster trust, respect, and a sense of partnership.

  • A dedicated logo that sets the business apart but remains attached to the institutional identity. Simple and powerful

  • Dark tones suggest professionalism. Hints of vibrant green add dynamism. Transparency adds elegance.

  • Technical and performance-oriented. Serious and contextual to specific use cases : driver, manager, trucks, cars, taxis…

Before–After

Product

All fleet members in one flexible view.

This page enables users to manage their fleet of drivers in one place.

From inviting new members to monitoring status activity, every action is centralized. Role assignments and smart filters ensure clarity and full control over user access.

SUCCESS METRICS

  • Page most viewed: +16K users

  • Autonomous invitations: +950

Autonomous business registration and onboarding.

This guided flow empowers fleet managers and independents to register on Electra Business in just a few steps—no back-and-forth required.

From smart company identification to document verification, everything is streamlined to give users full autonomy.

SUCCESS METRICS

  • Conversion rate (digital): 73%

  • Conversion rate (physical): 52%

  • Accounts created: +4200

  • Revenue share: 30%

Energy usage monitoring made simple.

This section allows users to define when and how charging is allowed across their fleet.

Custom rules can be set for days, times, and energy limits. Real-time alerts help prevent misuse, optimize fleet-wide efficiency, and ensure energy policies are respected.

[currently in dev-May 2025]

Transparent direct debit payments views.

This feature gives users comprehensive visibility over billing and payment processes.

Invoices are automatically tracked, SEPA mandates and RIBs are managed in one place, and all financial data is easy to access and audit—ensuring transparency and peace of mind.

SUCCESS METRIC
Unpaid invoices: from 40% to > 3%

A thorough view of every charge.

This page centralizes the complete charging activity for each driver and vehicle.

Users can view session details including duration, station, energy consumed, cost, and battery percentage.

Filters and export options enable crucial reporting and analysis.

SUCCESS METRIC
Significant reduction of requests to our Account Managers to share extracts

A smart charge sessions dashboard.

Gain real-time insights into every charging session—location, consumption, efficiency, and cost—all in one place.

This dashboard was designed as more than just a tool; it's a strategic partner, helping users monitor charging performance, reduce costs (eg. optimize dwell time), and ensure operations run smoothly.

[currently in dev–May 2025]